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Showing posts from September, 2019

Investigation - Writing (Structure)

Why use Story Structure? The structure you use as a foundation for your script is key in creating a narrative that flows and excites. Most beginning writers make the mistake of ignoring story structure completely. However, if you ignore story structure your film will likely suffer from seeming aimless or boring. Story structure is a great tool for pacing your film at a rate that keeps your audience interested. Structure is also a way of making sure your audience doesn't get confused. Story structure does this by laying out events in a familiar fashion. For this investigation I will be learning how to utilize story structure, two types of story structure, and when to deviate from the provided structure. Structure - Three Act Structure The three act structure is the most common structure for telling film narrative. The only downside to using this structure is it doesn't tie everything together like the next two. An example of a film that uses this structure is Mad M...

Investigation - Writing (Hook)

Hook Your Audience The start of your film can determine rather quickly if people will keep watching. In 2013 Microsoft released statistics showing that the average human attention span of that year was about 8 seconds. To give some perspective the average attention span of a gold fish is 9 seconds. Opening credits have all but been eradicated in the modern film industry. This is due to how quickly our audiences lose interest; being in a world that moves at a break neck pace. Since this is the case it is extremely challenging to capture and hold attention. For this investigation I will be analyzing how films capture the audience. I will also examine the effect these introductions have on the understanding of the narrative and characters present. Indiana Jones Although this film has opening credits, there is a considerable amount of movement happening in the frame. The way that Spielburg has the camera move with the characters on screen draws us in. We move with the character...

Shepard Fairey - Text and Image

Text and Image in Art Arguably the most mainstream principal of postmodern art, text and image can be seen everywhere, literally. This principal reaches far and wide into almost every medium of communication whether that be politics, advertising, or entertainment (memes). Of all of the principals of postmodernism, text and image might just be the easiest to implement. All you need to do is take some form of art and somehow implement texts onto the work. However simple it may be, text and image is also very effective. The effectiveness of text and image is also why its used so commonly. If you want to send a message, simply attract an audience with the artwork and place your message on top of it. The audience will be sure to see your message as well as your art. Shepard Fairey - Background Shepard Fairey was born on February 15, 1970 in Charleston, South Carolina. Fairey graduated from Idyllwild Arts Academy in Palm Springs, California in 1988. He acquired his B...

Julie Mehretu - Layering

Layering in Art Layering is one of the key principals that can be found in postmodern art. It's a very simple and easy principal to incorporate into your own work. Layering in its most basic form involves putting two or more subjects on top of each other. Although it is a very simple effect it can have many powerful implications for the significance of a work. Layering can be used to discern complexity in the subject a work of art focuses on. A common subject that is represented or depicted through the use of layering is the subconscious. Since the subconscious mind is sporadic and enigmatic, layering is used as a mixture of concepts. Julie Mehretu - Background Julie Mehretu was born in Addis Ababa, Ethiopia in 1970. Mehretu and her family left Ethiopia in 1977 in order to escape the Ogaden War. They moved to East Lansing, Michigan where Mehretu would attend East Lansing High School. She received her Bachelor of Arts from Kalamazoo College in Michigan. She woul...

Chris Doyle

Hybridity in Art Hybridity is a principal of Postmodern Art which is a combination of two or more forms of art into one work of Art. Through this technique an artist's work is better able to communicate a fresh idea. This is due to the fact that Hybridity allows for unpredictability in one's practiced art form. The unpredictability is what prevents the viewer from contextualizing the work of art with a previous experience. That is why Hybridity can be a very interesting and advanced form to communicate meaning through. Hybridity also allows for a specific subject to be analyzed in more depth. It allows for deeper analysis by granting the ability to view the subject through different mediums at the same time. Chris Doyle - Background Chris Doyle is a postmodern artist who uses hybridity in most of his work. Chris Doyle is originally from Pennsylvania and currently lives in both Brooklyn, New York, and Mexico City, Mexico. He was born in 1959 and would later attend Bosto...